Information and Broadcasting Minister L. Murugan opened the India Pavilion at the 76th Cannes Film Festival on Wednesday. The event was attended by Sara Ali Khan, Khushbu Sundar, Madhur Bandarkar, Vijay Verma, Manushi Chilal and Esha Gupta. (Please also read: Live updates from the Cannes Film Festival)
At the event, Murugan emphasized India’s “timeless tradition of storytelling,” which is increasingly being recognized around the world, according to a PTI report.
“You don’t see many Hollywood films these days, especially in the VFX and animation departments, that don’t have an Indian name in the credits,” he said.
He went on to point out that the foundations of “our country’s creative economy” are so strong that “India is well positioned to become the world’s leading content creator.”
Guillaume Esmiol, executive director of Cannes Marché du Film, also took the stage on the first day of the festival. Esmiol acknowledged that Indian cinema is becoming more and more linked to the global film business, making the country very important to the festival.
“Cinema is intricately and intimately linked to the lives of the Indian people,” Jawed Ashraf, Indian Ambassador to France, said in his keynote address. “Our film industry is doing what a diplomat should be doing: making the world dance to Indian tunes,” he added.
When it was her turn to speak, Sarah said, “As a nation, I think we are probably not doing enough. We should be more proud of the culture we have and speak louder.” We should be able to bring that to other countries,” he said. world. Film and art transcend language, region and nationality. ”
Sarah has shared multiple looks from the festival so far. She wore the Abu Jani Sandeep Khosla Lehenga on her first day, but she also received a certain amount of praise and criticism for her simple and traditional choice.
