Filmmaker Vivek Agnihotri has questioned the “free” digital release of Shahid Kapoor’s new Bloody Daddy. The film opens on his JioCinema on June 9th and is free to watch. He called it an “insane business model” and said it could lead Bollywood to collapse. Also read: Bloody Daddy Movie Review: This Shahid Kapoor-Leading Actor Delivers Everything Halfway
Vivek Agnihotri on Watching Bloody Daddy Free
Vivek said on Twitter Friday while sharing a newspaper ad for the OTT release of Bloody Daddy. What is this insane business model? The sad news is that Bollywood is celebrating its own doom. ”
A Twitter user shared an explanation in response to his tweet. The tweet read: “This is Jio’s business model. They will give everything away for free for a few months to grow their customer base. After that, they plan to start charging a minimal fee to retain customers. Platforms will soon have no choice but to charge their customers less and generate revenue through advertising instead, and OTT, which should be a no-additional platform, will turn into TV.”
In response to the user’s tweet, Vivek asked: ₹200 million is advertising expenses? ‘ tweeted, with many agreeing.
Bloody Daddy Director on OTT Release
“Bloody Daddy” is directed by Ali Abbas Zafar, who is known for “Sultan” and “Exa Tiger”. He called the film a big-budget OTT film designed to keep the story moving forward. In an interview with PTI, he said, “‘Bloody Daddy’ doesn’t compromise on budget or scale to look like an OTT movie.” This story is backed up by some kind of content, and everyone involved decided that publishing this film on his OTT platform was the right way to go. We are going with that guts and hope this gets even bigger. Designed to keep you moving forward. And let’s see what fate awaits us from there. ”
He said content’s “relevance” is the newest parameter of success, not box office. “Now empathy is at the box office. It’s no longer a number,” he said.
Bloody Daddy Synopsis and Cast
Bloody Daddy also stars Ronit Roy, Sanjay Kapoor, Diana Penty and Rajeev Kanderwal in key roles. The film is a remake of the 2011 French film Sleepless Nights. Sumeru, played by Shaheed, faces off against both Gurugram’s white-collar drug lords, deceitful friends, ruthless crime bosses, brutal narcotics agents, corrupt and righteous cops in one fateful night.
(with PTI input)
